Glossary of Web Design Terms

Search Engine (or Web Search)

Search engines are tools that allow web users to search for content on a particular web site or on the internet as a whole. Popular search engines include Google, Bing, and AOL Search.

Why Does This Matter to Me?

Many of your web sit visitors will find your web site through the major internet search engines. Though most sites only see 10-15% of their site visitors coming to the site from search engines, the search engines are an important source of new visitors and a very inexpensive way to get these new customers. Insuring that your site is properly indexed by the search engines improves your chances of coming up in searches when people are looking for your products and services.

To get your site listed in search engines, it is important that you include valid, accessible, relevant content; and that this content is marked up using valid and semantically correct markup.