Site automation is the process of creating and using web-based tools to alter content on the site, and to manage this content without interaction from the site developer or the site owner. Site automation creates a dynamic web site through the use of server-side scripting, often with a web database.
Site automation can help improve the quality of the site while keeping the ongoing costs, both in time and financial expense, low and minimizing your need to understand all the nuances of web development and web standards.